3 Reasons why I don't
discount my fees
Categories: | Wedding Budget|
I wear lots
of Black. My wardrobe is New York all the way.
Black. Black. Black. Black with touches of colour.
More BlackI take my coffee black. (With lots of milk, so sue me!) Yep. All coffee is black. What you add is a matter of taste. And have you ever thought that how they differentiate coffee is solely related to milk (Irish coffee excepted).
But Black Friday? Nah. For me, it's full price all year round. Regardless of big discounting fests, personal celebrations such as birthdays, or other excuses. And here's why
Discounts are
Discriminatory - and I'm all for fair
out
Don't you hate it when you've paid full price for
something and then it comes on sale for a short
time but is not a special buy nor is it a
superseded model? Ceremonies are neither, so
discounting is unfair to those of you who have
already booked at the regular price. It is also unfair to people on a limited budget. Discounting happens on top of a very healthy. profit margin built in to the regular price. It has to, otherwise the business will quickly go broke. So when the price is not discounted, customers are paying a premium! Rather than do that, I watch my bottom line expenses very carefully, offer a range of services, and keep prices affordable all year round so that it is not just the cashed up couple who can afford to get married. It's not about "I'm worth what I charge" (I am, more than) but about "You deserve to have a great celebrant at an affordable price". About being Inclusive.
Discounting Manipulates
out for
There, I've said it. Discounting is a sales tool
that plays into human psychology and works because
it is darn good at manipulating that psychology.
It plays into FOMO (your fear of missing out). It
plays into the way we anticipate that we will
regret it if we don’t buy now.Discounting wedding components also takes advantage of the fact that you're probably feeling stressed about what you still need to lock in, which makes you more susceptible to being pushed to buy now. So I don't discount because I want you to take your time over choosing me (if you choose me). To have thoroughly checked me out, liked my values and what I offer, and be confident that you've made the right choice. I want you to choose me for me. After due consideration.
Discounting Short
Changes you on the Experience and can contribute
to Blowing your Budget
out for
Every part of planning your wedding is a new
experience, It has ritual elements. Shopping
sales, particularly "named days" or seasonal
sales, is also a ritual. Do you always shop the
Boxing Day sales for Christmas goodies for next
year? Do you do that with family members or
friends? Boom. You have a ritual. When it's
your wedding, the rich experience is the ritual of
the wedding itself. The choosing and planning with
your tribe. The list-making. and so on. Mixing
that up with a Black Friday sales frenzy? Short
changes you on the richer rituals of your wedding!Do you know that the most frequent reason for wedding budget blow-outs is change of mind? YOu buy or book something in a hurry (FOMO!) and then, when the heat of the moment has passed, you realise that you've made a poor choice. While I know that I won't be a poor choice, I do everything I can to ensure that when you pick me, you're happy with your choice.
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