How to Create a Talking Logo for your Wedding
Categories: | Wedding Planning |
The
concept of a talking logo comes from business and
specifically from networking techniques. A talking logo
works like a verbal business card. When someone asks you
"What do you do?", a talking logo gives you a response
that communicates the single greatest benefit of
doing business with you, instead of telling the
questioner your job title. So, instead of saying "I'm
a marriage celebrant", in social situations
I say "I make people cry, but in a good way".
That always ensures that people engage with my response
and ask a follow-up question or six.While a talking logo is primarily designed for business, having a talking logo for your wedding could be a great help when talking to others. If you can clearly, in one sentence, communicate the style of your wedding and how your choice will benefit not only you, but also your guests, you will engage others and simultaneously put up a stop sign for anyone who might be inclined to insist that only a traditional wedding will see you properly married.
How do you create a talking
logo for your wedding?
Step 1. Know who you are aiming it at
Step 2. Know which problem you can solve (in
business, it is which problem you can solve for them,
when creating a talking logo for a wedding focus more
on which unsolicited advice you can deflect!)
Step 3. Create your follow up statement. Your
talking logo will be made even more compelling when
you follow it with the ‘how’. How are you solving the
problem, getting the result, or meeting the need? Your
answer here is where reinforce your view of your
wedding and make it clear that it is a done deal.
Have a go. You'll be surprised at how effective a
wedding talking logo can be as a stress-reducer!
And PS, I suggest you have two
- one that focuses on deflecting unsolicited advice - for use with family and friends, and
- a different one that focuses on communicating style and budget - to use when talking to wedding vendors
Thanks for reading!
