When planning your wedding, plan for the memories. One of the
simplest ways to do that is to plan not only how
your ceremony, and the celebration afterwards will
look and feel, but also how it smells.
We recognise this in the importance that is given to
still-life photographs including the signature
perfurme chosen by the bride, and the cologne
or aftershave chosen by the groom (though not so
much, the latter).
Science tells us that smells trigger more vivid
emotional memories and are better at inducing that
feeling of “being brought back in time” than
images. Science also tells us that fragrances can have a
powerful calming effect.
So it stands to reason that the
fragrance of your wedding venue can really make a
difference to the whole atmosphere of the day. This
means not just choosing a personal fragrance, but
planning your wedding scentscape. If you do this
well, the scentscape of your wedding will bring back
fond memories of your wedding day not just for you,
and not just when you use that special (and usually
costly) perfume on special occasions, such as your
wedding anniversary, when you want to feel
reconnected to the love, joy, and excitement you
felt on your wedding day,
but for you and your guests for the rest of your lives.
What
is a scentscape?
Think Scent + Scape (as in
Land + Scape). The scent scape is an
environment redolent with fragrances. At a
wedding this will include the natural
smells of the environment, your wedding
flowers, the
personal fragrance chosen by each of you, and
the aromas of food and wine.
1.
Think in terms of a wedding
fragrance journey When
you're planning your wedding, you're planning a
day that moves from ceremony to party. What scents
will match up with each stage of the
experience? Zingy, interesting fragrances
work well with the reception/party half of the
day, but you might want to choose something more
symbolic, something softer, for the ceremony. And
don't forget lobbies and entrance halls. Walking
through a more highly scented entrance before
entering a space where the fragrance is more
subtle is a great way to signal a change of pace.
2. Start
with your venue(s)
After the date,
the #1 priority for most couples
is choosing the venue, or two, if
you plan to have the ceremony and
the reception in two different
places. There
is a long list of things you should
consider before signing on the dotted
line. And, if at all possible, a
personal visit is a must. But it is
very likely that your visit to venues
will not coincide precisely with the
time of the year and the time of the
day you are planning to have your
ceremony and reception. So you not
only need to bring your sense of smell
with you (and pay attention to it),
but also ask questionssuch as
to what is planted in
and around the area you'll
be using, whether
what is planted is annual or
perennial, and whether they have plans
to change what is planted. Also ask
what will be in flower when you plan
to be married, and whether those
flowers are scented.
The time of day, as well as the season
can make a difference. One of my
favourite venues has jasmine
prolifically growing over pergolas in
the ceremony space. It
looks so pretty during the
daytime, but it is on summer
nights that the full fragrance
can be appreciated.
Allow the scents of your venue to guide
your wedding style overall. A bush
environment, redolent with the scent of
eucalyptus, suggests a very different type
of style to that of a lavender farm, for
example.
3. Build a little
list
A good preliminary step
is for both of you to write a list of
scents/smells that you really like (and
any that trigger bad or unhappy
memories), to use as a guide.Including a smell you associate with a
loved one who is no longer with us can be a
lovely, and private way of evoking their
presence on you special day. Including
a smell you associate with your first date,
or the proposal, can add to the romance of
the day.
4. Talk
fragrance with your florist
Bridal bouquets were
originally all about fragrance - the
fragrance needed to mask unwashed
bodies! So they were highly scented.
While your bouquet and buttonholes
or pocket posies no longer need to
mask other smells, fragrance serves
a powerful purpose. When talking
with your florist about the flowers
in the bouquets and buttonholes,
talking about your preferred
fragrances can help narrow down your
floral choices - and can also be a
great help in sticking to what is
local and what is in season (both
ways of keeping costs down).
Unfortunately, many rose varieties,
for example, bred to be long-lasting
in a vase, have sacrificed perfume.
Talking fragrances can help you have
the flowers you like the look of,
together with a subtle fragrance
that will not only bring back great
memories, it will be a calming
influence on the day.
5.
Co-ordinate
As the marrying
couple, you are going to be side
by side throughout your wedding,
so make sure your signature
fragrances complement one
another. I'm told by fragrance
experts that, while fragrance
choice is a personal thing, brides
are most likely to opt for floral
scents, while grooms will tend to choose
fresh ones. Generally speaking, these
won't clash, but best to check - and not
just by smelling what's in the bottle.
Fragrances react with your personal body
chemistry, so what smells great in the
bottle can smell quite different on your
body. And definitely coordinate bouquet,
buttonholes, and signature fragrances. You're
going for layering, not the wars of
the noses.
6. Less
is more
Even the most beautiful scent can
become overpowering. I remember when I
was at university, living in college,
one of my friends received 144 red
roses from the guy she was dating. In
a small college room, the scent was
unbearable, so they were put out in
the corridor and spread around the
college to reduce their impact! Advice
to use room sprays and scented candles
at the reception is common. But when
you've taken care to choose a
delicious menu, and the chefs have
gone all out to produce a beautiful
meal, you want your guests to savour
the aroma of the food and the wine. So
minimise the use of scented candles,
for example.
7.
Don't ignore
ordinary
"everyday"
smells
Think about your
favourite, everyday
smells. Mine include the
scent of rosemary, the
smell of freshly washed
sheets, and all of those
wonderful citrus smells -
orange, lemon, lime. The
good news is that these are scents
that don't compete big time with other
fragrances, and they are all scents
that can bring back loving memories on
ordinary days, doing ordinary things.
Here are some suggestions:
Add fresh rosemary to the rose petals
scattered on the aisle, include rosemary in
your bouquet, the buttonholes, or a pocket
posy for your groom. Rosemary is a
traditional wedding herb signifying happy
memories, loyalty, and faithfulness.
Elizabethan brides carried rosemary to
ensure faithfulness and keep their spouses
from “forgetting” they were married!
Rosemary is cheap and easy to work into
table centrepieces, or to create lavish
garlands.
Don't go past mint - in Ancient Greece,
Athenians wove mint and marigolds, which
they believed to be aphrodisiacs, into
bridal garlands and wreaths, mint features
in quite a few cocktails, and on dinner
plates with everything from lamb to salads.
Orange blossom is the traditional bridal
scent - from the days when brides wore
wreaths of orange blossom as an emblem of innocence
and chastity. But also, because the orange
is one of the few plants that blooms and
bears fruit at the same time, as a promise
of future fertility. Citrus scents in
general are fresh, and complement, rather
than clash with floral scents and the
aromas of food. The possibilities are
endless.
Freshly starched and
ironed linen has its own subtle scent,
that speaks of luxury and fine dining. But
you can also lightly spritz a linen spray
on tablecloths and napkins to link with
your overall scentscape.